Understand what users need, and more importantly why they need it
Prime’s 18-week immersive User Experience Design program was crafted to help people with interests in design, organization and technology build the foundational skills to start a career in user experience. Prime worked hand-in-hand with industry employers to ensure that graduates are ready for the challenges of building complex experiences that are valuable for businesses and resonate with users.
Average starting salary of program graduates.
Completion rate of students in the classroom.
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User experience (UX) is a field that draws from many different disciplines including design, psychology, business, library science, organizational development and software programming to make sense of human-centered problems. With a playing field that wide, it’s no surprise that organizations don’t always agree on where the boundaries of UX are. Prime believes that the core of UX is based on expertise and context in a few core areas:
UX professionals have their own unique blend of experience and expertise in these areas based on how they build their career. If you ask a UXer what they do, you’ll get a slightly different answer depending on who you ask. While the day to day may vary, a career in UX will let you explore:
UX designers produce design artifacts such as:
User Experience Designers are integral to modern software development teams. Applying skills from the areas above and versed in the constraints and opportunities of digital design and development environments, UX designers serve as an advocate for the user in the process and help to keep the team centered on the needs of the user. Sometimes designers work alongside developers; other times designers work with product owners and business analysts. Titles vary widely as well—user experience professionals may be labeled as UX designer, information architect, product designer, usability specialist, or interaction designer, to name a few. Prime familiarizes students with the software development lifecycle and how they can exercise their skills in each phase of the process.
User experience is a dynamic and interdisciplinary field and practitioners have a wide variety of backgrounds - some with formal training in human factors, psychology, strategy and business analysis and others who are self-taught professionals from non-traditional backgrounds. The eclectic mix of working professionals in user experience is part of why Prime is focused on celebrating diversity within our cohorts and our cohorts include a spectrum of experience, backgrounds and ages.
Prime's admission process starts with an online application. You'll answer short essay questions, logic puzzles and you'll be presented with a creative challenge where you'll show us how you think. The process is designed to be fun–there's no timer and you can complete your application over as many sessions as you'd like. Once submitted, if your application looks good you'll be contacted by Prime to schedule an interview where you'll have the chance to come to sit down with someone from our admissions team to confirm that the program feels like a mutual fit. Generally speaking, you'll know whether you're offered admission within 2 weeks of completing your application.
Our immersive user experience design program focuses heavily on the broad foundation of skills employers are looking for in UX designers. The curriculum spans the entire end-to-end design process—including up-front user research, wireframing and design, interactive prototyping and evaluation. The breadth of the program arms emerging UX designers with the context they need to build a career. The program is broken into three tiers. Click on each tab in the timeline below to learn more or fill our the form and we'll send you a copy of the syllabus.
By the end of the program you will be:
Tier 1 is a chance for you to learn and start to begin practicing with the basic tools of the trade in user experience. This starts with design models and moves on to cover both abstract principles of design and tactical tools like Sketch, InVision and Axure. We’ll discuss everyday design examples to understand how all these components impact the user experience. While you’re getting a high level view of the processes and complexities of UX you’ll get a chance to learn a bit about some of the building blocks of web technologies like HTML and CSS.
During preload, you’ll be primarily working on your own schedule, but you’ll be checking in with instructors regularly both through online chat and regular live video sessions with the cohort. Many cohorts choose to meet at Prime during this period to start to get to know one another and add a social aspect to the learning early on.
Tier 2 is when you really start to lay the foundation for your career in user experience design. In the classroom, we’ll discuss client-based case studies and use them to practice design and research methods in a low-stakes setting. You’ll gain experience in executing standard prototyping and evaluation techniques including journey mapping, storyboarding, and usability testing. You’ll practice sharing and reporting findings within teams, and learn more about how design teams operate in real-world environments. Communication is a recurring theme at Prime; beyond the classroom work, you’ll also participate in public speaking and leadership training with students from all of Prime’s programs.
Beyond the context that you’ll receive from instructors, Prime regularly hosts guests from the industry to share different perspectives on various aspects of user experience design, software development and product management overall.
Tier 3 is where the foundations you’ve been laying since preload are put to the test. You’ll work in pairs and small teams to solve a design problem for and with real clients. You’ll gain practical experience with the entire design process, from problem definition to prototyping, evaluating, refinement, and execution. You’ll gain a deeper understanding of designing for digital experiences, and the challenges you are likely to encounter when working on a UX team. We will also explore how to define and create concepts for designs that extend beyond a single screen.
Building your skills is important, but without something to show off your work, employers aren’t able to see the impact you could have on their team. Alongside project work, you’ll be collecting artifacts you’ve been creating throughout the program into a portfolio that will help you to put your best foot forward with prospective employers. This work, along with coaching and resume review from Prime staff and volunteers from the community will get you ready to make a great first impression with employers at career day.
Prime connects students with employers searching for fresh talent, but we don’t send you in unprepared. We’ll work with you to build a resume and a portfolio of work that you can show off with pride. You’ll receive coaching on interviewing strategies from your instructors as well as actionable feedback from industry recruiters and local hiring managers who spend time with you at a mock interview day. Prime’s industry network team are always connecting job seekers and alumni with fresh opportunities.
Success after Prime sometimes depends more on who you know than what you know. Through our mentor program we introduce you to smart, supportive professionals from the local tech community. During your first week in the classroom, we pair small groups of students with a few working professionals (including one Prime alum who understands exactly the rigors and rewards of your education). You’ll meet bi-weekly with your mentor group for advice and insights to help kick-start your new career.
The culmination of all this preparation is career day, a remarkable opportunity to interview with multiple employers excited about Prime and eager to speak with you. Prime’s huge network of employers means there are always companies ready to talk to you about open positions. Not every student lands their first breakthrough connections from career day, but every graduate benefits by shaking off their entry-level interviewing butterflies and gaining confidence in speaking about themselves and their portfolios.
Your tuition supports Prime’s industry-leading instruction staff, excellent student-to-teacher ratio, development of our employer network and ongoing curriculum development. Tuition covers instruction and required software. Students are responsible for their own transportation, meals and living expenses during the program (though our lunchroom is always stocked with bananas). Note that financing need not be finalized when you apply. Once accepted into the program, we’ll work with you one-on-one on your best option!
Pay out of pocket or finance on your own.
includes $500 discount
For students paying out of pocket with their own funds or planning to secure a personal loan through their bank or various lender options.Tuition is $16,000
Start learning with a low investment.
Having access to a computer you call your own is a critical part of achieving mastery as a tech professional. To provide a consistent experience we've standardized on Apple laptops (running a current version of OS X). If you aren't sure if your computer meets these specifications or want help selecting a laptop for Prime contact us. Prime will provide you with an external monitor for use in the classroom.
Prime is committed to maintaining real relationships with our alumni and providing support and advice that spans your entire career. Whether you’re swinging into Prime to say hello or touch base with friends on Slack, alumni are part of our community forever.
We provide free co-working space for alumni to ensure that no grad goes through their job search alone. We also operate a weekly session for alumni who are currently job searching called the Alum Scrum. These sessions focus on technical interviewing tips and advice on navigating the tricky situations that arise in a development job search.
Beyond job search support, Prime encourages alumni to continue to hone their skills through regular development challenges, coordinated user group attendance and by keeping in close contact with your classmates as you all make your marks on the local development industry.
"Today was my first day as a UX Designer with a job!!! You guys did such an incredible job preparing us for this field. I tracked with everything they were talking about and I was even able to contribute a couple thoughts and questions in my first meeting with my team. Prime definitely prepared me to hit the ground running!"
"My experience at Prime Digital Academy was transformative. I've never experienced education in a more immersive, well-supported, and holistic way. The instructors' don't consider you just a number (as I've experienced in so many mainstream institutions); they really want you to succeed. My life has been forever changed for the better."
"The learning is intense and the teachers know how to push you to the edge of your abilities and then watch as you make things happen that you wouldn't have thought possible. The amount of knowledge you absorb is incredible. What you find is that your classmates and the Prime staff is there to support you throughout the entire experience."
The following upcoming cohort dates are planned. You are encouraged to apply early (even if your cohort's applications aren't open yet) as you may be asked to complete pre-study work depending on your experience. Each row in the table below represents a cohort at Prime and the dates that they'll enter the various tiers of study within the program.
|Deadline||Tier 1||Tier 2||Tier 3||Graduation|
|Jul 11||Aug 23||Oct 4||Nov 22||Jan 14|